Identifying the Musical Genre

a few quotes from people which explain why jazz is still important to music today -

"Jazz is the key foundation stone from which has derived most pop music of the modern day. Without it, God only knows where we'd be"


"No other genre of music brings that special atmosphere when you listen to it. Good jazz is jazz which moves us physically and mentally. Good jazz comes from jazz players who play well and who feel the music purely from their heart. Most modern pop music is manufactured in a studio by people with no skill or ability. You can always guarantee that good sounding jazz has come from someone with real passion and skill and NOT been manufactured out of a studio."

"most modern music artists now only care about imagetheir e; not the music. With jazz, the music always always always comes first"



Phil Collins Big Band - Sussudio.

Phil Collins on drums directed by Quincy Jones who has been closely involved in the production of a lot of Michael Jackson's music.

What My Magazine Must Include

Language - a catchy masthead name for the magazine which is to take up the largest space so that it is noticed before anything else. The main image is someone in medium close up. they are to be seen clearlly making eye contact wiht the audience.
A bright colour scheme as opposed to a dark one as it would not attract the audieces attention as much. Using 2 or 3 differnt colours.
Small images to illustrate othr stories within (thumbnails)
An anchorage to the main image
Price
barcode
competitions in a skyline
main article of the magazine (which relates to main front page image)

Institute - the magazine wil be produced by a company who would have much experience in the production of music magazines.

Ideology - the idea I want to convey is that jazz music is still as modern and accepted and appreciated by the younger generation as it always has been. It is the foundation from which pop/rock music has arisen from the last 30 years. Since then even more genres of music have arisen from rock and pop.

Audience - students studying music, or a wide variety of music genres as part of a course. fans of jazz music. producers, musicians.

Representation - the target audience will be represented positively by the the material of the articles inside discussing positive aspects of music. Specifically jazz.

LIIAR

I would like my chosen genre for my music magazine to be based around my passion and love for jazz. While my taste for music has remained broad all my life, there is no genre of music which has such wide effect on our different emotions. It will have anyone tapping their feet. Jazz is the foundation from which rock and roll, and pop music has arisen and it is jazz which has seen the life and death of the best musicians in the world has seen.

Main Task Brief

Main Task: the front page, contents and double page spread of a new music magazine. All images and text used must be original, produced by you - minimum of four images.

Presentation of your Work
The presentation of the research, planning and evaluation may take the form of any one, or combination of two or more, of the following:

• a presentation using slideshow software such as PowerPoint;
• a blog
• a podcast;

Don't worry if you haven't ever produced a blog before before as we will investigate a range of techniques to present your work electronically in your production sessions. If you would like to make a head start then visit http://www.blogger.com/ and take the guided tour of what the site has to offer.

Final Submissions

Photos for College Magazine

What My Magazine Will Include (LIIAR) on Prezi

More About The Target Audience

The college I have used is Wyke College. Because of the recent modernisation a couple of years ago, it means that Wyke is now a state-of-the-art top of the range college with all new facilities, rooms and technology. This provides a great foundation to build a magazine off. Wyke is renown for holding many annual and occasional events so this provides material to us to place in the magazine and promote them. Because of all this advertisement of the college in the magazine and the positive articles promiting the college, any student who takes this magazine home and is seen by a younger sibling perhaps considering college, then this acts as a great advertisement to the college.

There is a specific target audience of ages 16-19 (20 for 3rd year students) In the National Readership Survey of Social Grades, college students fall under category E. This is defined as the self actualisation group because the students wish to succeed and become someone in the near future.

LIIAR Analysis (My Magazine) on Prezi

Demographics and Psychographics

Demographics

When you group your audience into gender, age and social grades, and can be showed in in a graph or chart, this is called demographics.

Because my magazine is aimed at college students, it would mean that the age range for the target audience would be 16 to 19. College students register on the National Readership Survey's social grade at E. The lowest of the grades. E on the social grade list is defined as casual  labourers, unemployed, state pensioners. College students would widely represent unemployed. As a contrast, on the other end of the spectrum, A is defined as Higher managerial, administrative or professional.

Psychographics

Psychographics is the term used to discuss the measurement of beliefs, opinions and interests expressed by the consumer. This basically means that the groups can be classed in terms of different variables such as personality, values, attitudes, interests or lifestyles.

GoAnimate.com: Preliminary Task by s0013409


(NB. I have since decided to reduce the price of the magazine to 50p. I gathered that students have much more important things to spend money on such as travel to and from college, books, and other learning resources. As I want my magazine to be available and affordable to all the students, I have decided to re-price the magazine at 50p. Very special edition magazines such as a magazine including help and advice on upcoming exams or talks to influential people, may be available at a lower price so that there really is no excuse for anyone to miss out)

I have also decided not to include any promotional offer for NUS Card holders for the simple reason that almost everyone at Wyke has an NUS Card and it would cause so much more hassle checking every ones card. Also there is no outside target audience so only college students would be buying it.

In terms of publishing, a new edition will be published on the first day of each month, this way everything they need to read for the next month will be found in one concise easy to read magazine and they won't be left with 4 different weekly magazines trying to find that one article they were interested in reading again. This adds to the great value which 50p gives.

College Magazine LIIAR

Magazine Front Cover Conventions

Magazine Front Cover Conventions

Left Third - The stories that appear down the left hand side of the magazine. When many magazines are lined up on a magazine rack or shelf, the left third and masthead  are visible to the reader so the most important stories are always viewable.

Mast Head - The magazine's title. Usually displayed in the top left corner for reasons above.

Barcode - Read electronically and decoded into usable information by a barcode scanner.

Splash - The front cover overall (i.e. the masthead + the headlines + the main image)

Kicker - a smaller font headline often underlined


Graphics - Graphical shapes to highlight feature(s)

Graphology - Is the colour scheme, the font scheme and the way the images and text are arranged.

Colour Scheme - Specific / stylistic / thematic types.

Screamers - A screamer is a different type of headline which is written with the goal of drawing attention to the article beneath it. While all headlines arguably serve this function, screamers demand attention, insisting that readers turn to the article in question immediately and without delay.

Cover Lines - One line on the front of a title of a top story inside

Sell Lines - Short, sharp description of the title's main marketing point (e.g for Cosmopolitan: 'The world's No 1 magazine for young women')

Teaser - One word/phrase acts as an attention grabber

Anchorage - Fixing of meaning. E.g while the text on its own might not make much sense, the image behind it may anchor a meaning to the text and vica versa

Vocabulary - Using appropriate language and words which best match the language the target audience use

Images - Size: CU to MCU. Ranges from one main image to x amount featuring one main image and smaller images. Helps make the page look more interesting. It can add understanding of a story and/or entice someone to read the magazine.

The Brief

Preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally you must produce a mock-up of the layout of the contents page to demonstrate their grasp of DTP

Main Task: the front page, contents and double page spread of a new music magazine. All images and text used must be original, produced by you - minimum of four images.

Presentation of your Work
The presentation of the research, planning and evaluation may take the form of any one, or combination of two or more, of the following:

• a presentation using slideshow software such as PowerPoint;
• a blog
• a podcast;

Don't worry if you haven't ever produced a blog before before as we will investigate a range of techniques to present your work electronically in your production sessions. If you would like to make a head start then visit http://www.blogger.com/ and take the guided tour of what the site has to offer.