Demographics and Psychographics

Demographics

When you group your audience into gender, age and social grades, and can be showed in in a graph or chart, this is called demographics.

Because my magazine is aimed at college students, it would mean that the age range for the target audience would be 16 to 19. College students register on the National Readership Survey's social grade at E. The lowest of the grades. E on the social grade list is defined as casual  labourers, unemployed, state pensioners. College students would widely represent unemployed. As a contrast, on the other end of the spectrum, A is defined as Higher managerial, administrative or professional.

Psychographics

Psychographics is the term used to discuss the measurement of beliefs, opinions and interests expressed by the consumer. This basically means that the groups can be classed in terms of different variables such as personality, values, attitudes, interests or lifestyles.

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(NB. I have since decided to reduce the price of the magazine to 50p. I gathered that students have much more important things to spend money on such as travel to and from college, books, and other learning resources. As I want my magazine to be available and affordable to all the students, I have decided to re-price the magazine at 50p. Very special edition magazines such as a magazine including help and advice on upcoming exams or talks to influential people, may be available at a lower price so that there really is no excuse for anyone to miss out)

I have also decided not to include any promotional offer for NUS Card holders for the simple reason that almost everyone at Wyke has an NUS Card and it would cause so much more hassle checking every ones card. Also there is no outside target audience so only college students would be buying it.

In terms of publishing, a new edition will be published on the first day of each month, this way everything they need to read for the next month will be found in one concise easy to read magazine and they won't be left with 4 different weekly magazines trying to find that one article they were interested in reading again. This adds to the great value which 50p gives.

College Magazine LIIAR

Magazine Front Cover Conventions

Magazine Front Cover Conventions

Left Third - The stories that appear down the left hand side of the magazine. When many magazines are lined up on a magazine rack or shelf, the left third and masthead  are visible to the reader so the most important stories are always viewable.

Mast Head - The magazine's title. Usually displayed in the top left corner for reasons above.

Barcode - Read electronically and decoded into usable information by a barcode scanner.

Splash - The front cover overall (i.e. the masthead + the headlines + the main image)

Kicker - a smaller font headline often underlined


Graphics - Graphical shapes to highlight feature(s)

Graphology - Is the colour scheme, the font scheme and the way the images and text are arranged.

Colour Scheme - Specific / stylistic / thematic types.

Screamers - A screamer is a different type of headline which is written with the goal of drawing attention to the article beneath it. While all headlines arguably serve this function, screamers demand attention, insisting that readers turn to the article in question immediately and without delay.

Cover Lines - One line on the front of a title of a top story inside

Sell Lines - Short, sharp description of the title's main marketing point (e.g for Cosmopolitan: 'The world's No 1 magazine for young women')

Teaser - One word/phrase acts as an attention grabber

Anchorage - Fixing of meaning. E.g while the text on its own might not make much sense, the image behind it may anchor a meaning to the text and vica versa

Vocabulary - Using appropriate language and words which best match the language the target audience use

Images - Size: CU to MCU. Ranges from one main image to x amount featuring one main image and smaller images. Helps make the page look more interesting. It can add understanding of a story and/or entice someone to read the magazine.