The college I have used is Wyke College. Because of the recent modernisation a couple of years ago, it means that Wyke is now a state-of-the-art top of the range college with all new facilities, rooms and technology. This provides a great foundation to build a magazine off. Wyke is renown for holding many annual and occasional events so this provides material to us to place in the magazine and promote them. Because of all this advertisement of the college in the magazine and the positive articles promiting the college, any student who takes this magazine home and is seen by a younger sibling perhaps considering college, then this acts as a great advertisement to the college.
There is a specific target audience of ages 16-19 (20 for 3rd year students) In the National Readership Survey of Social Grades, college students fall under category E. This is defined as the self actualisation group because the students wish to succeed and become someone in the near future.
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