Demographics
When you group your audience into gender, age and social grades, and can be showed in in a graph or chart, this is called demographics.
Because my magazine is aimed at college students, it would mean that the age range for the target audience would be 16 to 19. College students register on the National Readership Survey's social grade at E. The lowest of the grades. E on the social grade list is defined as casual labourers, unemployed, state pensioners. College students would widely represent unemployed. As a contrast, on the other end of the spectrum, A is defined as Higher managerial, administrative or professional.
Psychographics
Psychographics is the term used to discuss the measurement of beliefs, opinions and interests expressed by the consumer. This basically means that the groups can be classed in terms of different variables such as personality, values, attitudes, interests or lifestyles.
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