Demographics - Gender, Age and S.E.G.

Gender & Age

The gender audience for this magazine is mixed however the very nature of the magazine may result in a slightly more interest from males. As most of the very best jazz musicians in the world were male, most of the greatest artists of jazz featured in the magazine will be male. This may appeal to male jazz musicians more as they inspire to be like them.

Age-wise, this would be aimed at anyone from the age whereby they are studying jazz or listen to it as well as accomplished jazz musicians themselves. So the target audience age is very varied. However the language used inside may be more understood by people over the age of 20 and is aimed equally at males and females.

S.E.G.

Because the target audience age is so varied it means that my target audience in respect to the National Readership's Survey Social Grades would come under more than one category. With regards to the younger audience, they may be categorised into C2 (semi-skilled manual workers) whereas the more advanced musicians who would read the magazine would be categorised in B (Intermediate managerial, administrative or professional)